With over two decades in digital, I’ve led cross-market strategies and managed complex ecosystems for global brands. From CRM and data segmentation to mobile apps, websites, and loyalty platforms, I make sure every digital touchpoint delivers value. I thrive at the intersection of strategy, creativity, and technology — turning consumer insights into measurable growth.
My name is Pavel Tůma,
and I manage teams, campaigns, and tech to deliver impactful digital experiences.
My Previous Experience
01/2021 - Present - Head of Digital at DDB Prague
Leading the digital transformation of one of the largest creative agencies in the Czech market, managing a team of 10 specialists (project managers, developers, data analyst, social media managers). Responsible for delivering end-to-end digital strategies, platforms, and content for top global and local brands.
Client Leadership: Oversee the full digital ecosystem for McDonald’s across Czech Republic, Slovakia, and Ukraine, covering websites, microsites, mobile apps, games, campaign integrations, CRM, loyalty programs, coupon strategies, and digital sales support.
Team Management: Lead and develop a high-performing team spanning project management, development, data, and social media, fostering collaboration and innovation.
Cross-Industry Expertise: Directed digital projects for a wide range of brands, including McDonald’s Charity, Vega Tour, Komerční banka, České dráhy, Rossmann, and DeLonghi, delivering platforms, campaign content, and social media management.
Innovation & AI Evangelism: Spearhead the integration of AI into agency processes, enhancing creativity, efficiency, and performance across departments.
Impact: Consistently deliver data-driven consumer engagement and measurable ROI, ensuring alignment with both global standards and local market needs.
Key Achievement: Built and scaled a digital team capable of managing multi-market ecosystems for one of the world’s largest FMCG brands, while expanding capabilities across industries and pioneering AI adoption within the agency.
01/2015 - 12/2020 Project Director at Swimming Pool agency at VMLY&R Prague
These were great years, I will add this description a bit later. You can ask me of course 🙂
09/2012 - 12/2014 Digital Production Director at Havas Prague
Worked with global clients across 5 continents — from the USA, UK, Netherlands, Germany, and Italy to the UAE, India, Japan, and Australia — delivering complex digital projects on time, on budget, and to the highest quality standards. 🌍✨
Project Leadership: Delivered multiple digital initiatives end-to-end, balancing client briefs, budgets, and timelines.
Strategic Oversight: Managed project estimation, risk analysis, resourcing, milestones, and financial reconciliation.
Cross-Disciplinary Collaboration: Coordinated analysis, UX, creative, and development teams to ensure seamless delivery.
Client Communication: Acted as the central contact for international clients, reporting progress and aligning strategies.
Global Scope: Operated exclusively in English as the main business language across multicultural, multi-market projects.
💡 This role strengthened my ability to navigate global markets, manage complex digital ecosystems, and deliver impact at scale for international brands.
Project Leadership: Delivered multiple digital initiatives end-to-end, balancing client briefs, budgets, and timelines.
Strategic Oversight: Managed project estimation, risk analysis, resourcing, milestones, and financial reconciliation.
Cross-Disciplinary Collaboration: Coordinated analysis, UX, creative, and development teams to ensure seamless delivery.
Client Communication: Acted as the central contact for international clients, reporting progress and aligning strategies.
Global Scope: Operated exclusively in English as the main business language across multicultural, multi-market projects.
💡 This role strengthened my ability to navigate global markets, manage complex digital ecosystems, and deliver impact at scale for international brands.
08/2011 - 08/2012 Senior Digital Project Manager at Actum|G2
anaged end-to-end delivery of complex digital projects for major clients including Volksbank, Hyundai, Makro, and Dermacol. Oversaw project scoping, budgeting, timelines, and quality assurance to ensure on-time and on-budget execution. Collaborated closely with UX designers, developers, and creative teams to translate client goals into functional and visually engaging digital solutions. Acted as a key point of contact for clients, maintaining strong communication and ensuring business objectives were met with measurable results.
01/2009 - 08/2011 Digital Project Manager at Media Factory
Worked there as a digital project manager, leading projects for both corporate and hospitality clients. Managed the full development lifecycle for Hypoteční banka, including several iterations of its corporate website, interactive mortgage calculators, and a pioneering online mortgage tool — one of the first of its kind on the Czech market. Collaborated with creative, UX, and technical teams to deliver high-performing digital solutions. Additional clients included Alcron Hotel, HSBC Bank, Czech Post, and Active24, where I oversaw website launches, digital campaigns, and performance improvements
03/2007 - 12/2008 Project Manager & Business Analyst at Summit Media
Started as a Business Analyst in a leading British performance marketing agency, supporting data-driven decision-making and campaign optimization for key clients. Gradually transitioned into project management, coordinating cross-functional teams to deliver digital and PPC performance projects with measurable business outcomes. Developed a strong foundation in analytics, process efficiency, and client communication — skills that later shaped my leadership approach in managing complex digital ecosystems.